2nd Project with Egmont

The second movie project is right around the corner, here at the European Film College. The theme of the first project was musicals, this time around we’re doing it a bit different though. The school has made an agreement with Egmont, the big Scandinavian media group who owns most of TV 2 Norge, all the rights to sell Sony products in Scandinavia (which means there are a bunch of PSPs and a PlayStation 3 in our Reading Room at the moment) and a lot more. Their 2006 revenue was circa 9 billion DKK.

The agreement is quite simple, we’re going to make a series of one minutes movies for them, which will be shown on their website, at conventions (as an introduction to what Egmont is all about) and maybe even in Danish television. We can more or less make whatever we want, the logline of the movies have to be “We bring stories to life” since that’s also the slogan of Egmont. We do have to include some of their products in some of the movies though, but that can be an issue of Donald Duck in the background or something simple like that. I’m going to be writing the script for at least one movie, so I’m looking forward to that a lot. The production starts next week.